Snapshot. Get It? Because Cameras?

1. Who am I?

I am a sophomore in the College of Journalism and Communications at the University of Florida, an amateur photographer with experience in DSLR, polaroids, smartphones and physical film reels. I have focused primarily on DSLR work to further improve my understanding of the mechanics of hardware cameras and have competency in photoshoot necessary skills. My aspirations in creating my business concept is to provide the tools necessary and the means to learn and master said tools to enhance camera quality for both newcomers and professionals alike whose most common exposure to photography is through their phone. This brand would hopefully bring about more awareness of the intricacies of photography and respect to the craft and skill required for incredible work and bridge the gap by being a mediator for all to how to improve their skills even minutely.

2. What can I Offer?

I wish to provide a multi-pronged approach to cover the multiple anxieties of customers. First I wish to provide information about products and their uses to help newcomers and amateurs understand the common industry practices and terminology to follow along, with more in-depth reviews, articles, hands on guides and videos to improve and walk the customer along through what can be a daunting interface to interact with. I also seek to provide a marketplace, whether that be a singular webpage or more physical locations to provide videography and photography hardware as well as produce my own set of hardware specifically designed to work with the most common camera, the smartphone, and bridge the gap of photo and video quality from dedicated materials to everyday experiences.

3. Well Who's buying?

The specific markets that I would be targeting include all genders from ages 15-45, mainly Millennials and Generation X with targets in social media and interests in videography and photography. There will be a small yet possibly dedicated market to online personalities like vloggers who could benefit from inexpensive attachments to phones to keep video quality similar without the costs of entire digital cameras. Other options of paths can home video producers, young teens seeking social media exposure and other amateur to semi-professional photo hobbyists who may want more accessible, inexpensive options that can easily be carried around.

4. Why do they want this?

As a Millennial- Gen X bridge child, I myself have found it seemingly difficult to come across a site or brand that easily funnels and sift through the countless different options photographers may want or have questions about, and the social stratification and fear of exposing oneself as "not up to date" within a field of interest can be personally devastating, so by providing a one stop shop of practical guides and introductions alongside selling both inexpensive hardware alongside industry known systems we can provide a source of ease and comfort for consumers to feel ready to jump in to any new camera system or elevate their current understanding and execution with what they have.

5. Why me?

Having family who uses photography as both a passion and a form of side income, I have immediate access to understanding amateur markets. Being young and well within the demographic that would be targeted, alongside my own experience with social media and its grasp on cultural and social growth I wish to bring that knowledge and understanding to fruition to help clear the obstacles that others may face in trying to change how the interact and present themselves.