Hypothesis: Millennials and photographers can benefit from inexpensive phone attachments that can increase quality of visuals for smartphone photography at lower prices.
To tackle this Hypothesis, I have come up with the current solution:
Base Layer: Create an online retail marketplace for inexpensive but durable and effective phone attachments meant to help increase quality of photography, multiple lenses as well as different lens cases and phone mounts or clips to apply.
Secondary Layer: Provide visuals and instructions through video reviews, test runs, comparison videos, and community engagement through sites like YouTube or Similar services that would be rewarded from both streaming and in depth content.
Tertiary Layer: If all other layers come together, either exit through completely selling to an industry name ie Nikon, Sony, Kodak or create collaborations to infuse industry status into product and become middle market player for inexpensive materials.
As with my other comment, I think it’s a good idea, an obvious pain point with a lot of potential users, but also a tough middle to hit of effectiveness, affordability, and portability. Also, if you are producing the attachments yourself, how will you outcompete larger players if you find success? If you are just hoping to effectively sell other people’s attachments, how sure are you that quality, movable attachments exist, and how will you sell them more affordability without eating huge losses?
ReplyDeleteI like your marketing plan for the phone attachments. Review videos, photo comparisons, and general films with the smartphone camera attachments are a good way to get the product out there. I don’t know if there is any need to have a marketplace personally for these products however. I don’t know how many people would go anywhere other than amazon or ebay to buy the phone attachments. Maybe you could be a reseller or have the items to distribute instead. I think the online marketplace environment is too competitive
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